Product Spotlight


Color Wow is the #1 root coverup in the US and the world, and has won a number of top industry awards including Allure Magazine’s “Best Root Cover Up” for the 4th year in a row and Oprah’s Fall 2016 Hot Beauty List.

Camouflage your roots for perfect color every day. Color Wow Root Cover Up is good for your hair—its a temporary, paraben-free, mineral powder root cover up that never interferes with your style. It stays on through sweat, swimming and even won’t transfer to your pillow. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry. Many colors available.

Benefits include:

Covers grey roots instantly and camouflages dark regrowth on lightened/highlighted hair.

Camouflages roots instantly.

Perfect color every single day.

• Application is easy: load up the small end of the brush, click off any excess, pull the hair flat and press into the hair.